jobs-to-be-done.md

Jobs-to-be-Done

Use when conducting JTBD interviews, mapping functional/emotional/social jobs, writing outcome statements, or identifying underserved customer needs for opportunity sizing.

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May 9, 2026

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jobs-to-be-done.md673 B

# Jobs-to-be-Done

Uncover what customers hire products to do — and why.

## When To Use

- Planning or analyzing JTBD interviews
- Writing job statements and outcome statements
- Mapping functional, emotional, and social jobs
- Identifying underserved needs for opportunity sizing

## Core Workflow

1. Define the job — "[When] I want to [motivation], so I can [expected outcome]."
2. Layer job types — Functional → Emotional → Social.
3. Write outcome statements — Direction + metric + object of control.
4. Score opportunity — Importance × (1 − Satisfaction) × 2.

## Output Formats

- Job story map
- Outcome statement list
- Opportunity scoring table

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